Carrefour and SGS Launch Visual Trust in China
Carrefour and SGS launched the Visual Trust initiative during the National Food Safety Week in Beijing on July 1, 2017, in the presence of Chinese authorities, business associations, large retailers and the media.
Visual Trust is an end-to-end digital solution that allows Chinese shoppers to check the quality and origins of their purchases by scanning food with their smartphones. When shoppers scan products, they gain immediate access to quality certificates, test results, locations and pictures of farms, as well as nutritional advice.
Brands have invested billions in food safety and sustainability, and it’s time consumers know more about it. SGS and its two technology partners, Transparency-One and Blippar, offer a unique experience, turning supply chain information into brand value:
- SGS, a global expert in testing, inspection and certification, active in 140 countries, brings credibility of information, such as quality certificates
- Transparency-One, a supply chain transparency solution based upon powerful graph technology, can map supply chains from farm to fork to collect key product and facility information
- Blippar's technology leverages advanced image recognition, computer vision and augmented reality to enable shoppers to scan products or packaging with the Blippar app to unlock essential product information.
Carrefour is the first international retailer to bundle, graph technology, visual recognition, consumer engagement and augmented reality to build full supply-chain transparency from farm to fork. Other retailers will soon propose the same type of experience to their customers in China and abroad.
Herve Martin, National Food Safety and Quality Director for Carrefour China, said: “A trusted supply chain means full supply-chain transparency from farm to plate. The Visual Trust initiative launched in partnership with SGS is a key element for our customers.”
SGS and Transparency-One
SGS and Transparency-One support the global supply-chain industry by helping companies ensure their products are safe and compliant with private, industry and governmental standards. The solution enables companies to discover, analyze and monitor all suppliers, components and facilities in their entire supply chain. It uses real-time, supply-chain data to reduce risk, identify component origins and ensure compliance. Visit SGS Transparency-One to learn more.
Blippar is a leading technology company that specializes in Augmented Reality and Computer Vision, a cutting-edge field within Artificial Intelligence (AI) that trains lenses to recognize and understand the world they see. Through its flagship product, the Blippar app, it bridges the physical and digital worlds allowing companies to make their products and packaging interactive, enhancing brand communications and offering utility. Blippar works with hundreds of global brands and retailers to build innovative customer experiences, in and out of stores.